SWOT analysis

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Checklist

Tick each item off, step by step, to get where the tool is meant to take you.

The subject of the analysis is clearly defined.

The whole team understands the subject (paraphrasing it is worth the minute).

The internal factors are written down (strengths and weaknesses — page 1/1).

The external factors are written down (opportunities and threats — page 1/1).

The factors are ordered from the most important to the least.

Every factor that matters is stated precisely.

Ground rules

These should be KNOWN TO THE WHOLE TEAM before you start, and kept in mind by everyone while you work.

Internal factors are the ones you have a hand in: the team, the schedule, and so on.

External factors are things like the law, or a competitor.

A few factors that matter beat a long list of factors.

1/1
Helpful Harmful
Internal factors

Strengths

Weaknesses

External factors

Opportunities

Threats