TOWS analysis

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Strengths

Write in the three that matter most.

Weaknesses

Write in the three that matter most.

Opportunities

Write in the three that matter most.

Threats

Write in the three that matter most.

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Weaknesses

Strengths

Threats

WT Strategies that stop outside factors from exploiting weaknesses

ST Strategies that use strengths to stand up to threats

Opportunities

WO Strategies that shrink weaknesses by way of opportunities

SO Strategies that get the most out of strengths and opportunities