SWOT analysis

Finding the strategic factors, inside and out

Preview before using
Help

SWOT analysis

The method establishes the context an organisation or a venture sits in, whether it already exists or is only planned.

It was developed in the 1950s and 60s at Harvard Business School.

When to use it

  1. When you want to understand which efforts to put your people and money behind for the best return.
  2. When you are preparing for a TOWS analysis.

When not to use it

  1. For working through problems — there are other tools for that.
  2. For weighing the consequences of a decision taken or planned (12 questions / the PLUS model).

Read more...

* creating a diagram means agreeing to have its contents stored on our server. They are encrypted, and the key that decrypts them is never stored there.
Read more on the privacy and security page.